How-To Guides
The GEO Audit: A Step-by-Step Guide to Your AI Presence
Before you can build an AI visibility strategy, you need to understand where you stand. This comprehensive step-by-step GEO audit covers every dimension of AI presence.
📅 15 Mar 2026
⏱ 10 min read
Case Studies
Case Study: How a SaaS Brand Increased AI Visibility by 340%
Inside the 6-month GEO strategy that took one B2B SaaS brand from nearly zero AI mentions to being recommended by ChatGPT, Perplexity, and Gemini.
📅 13 Mar 2026
⏱ 9 min read
GEO Strategy
Prompt Engineering for Brands: How to Think Like an AI Assistant
Understanding how people prompt AI assistants is the foundation of a GEO strategy. Here's how to map your content to real customer queries.
📅 12 Mar 2026
⏱ 8 min read
Measurement & Analytics
How to Track Your Brand's Share of Voice in AI Search
Share of voice in AI search is the new market share metric for digital marketers. Here's the methodology, tools, and benchmarks you need.
📅 10 Mar 2026
⏱ 7 min read
Industry Analysis
The Death of Blue Links: Preparing Your Brand for AI-First Search
Google's AI Overviews and the rise of AI assistants are making traditional search results less relevant for discovery. Here's how to adapt.
📅 5 Mar 2026
⏱ 7 min read
AI Model Deep Dives
Why Claude Ignores Your Brand — And What to Do About It
Anthropic's Claude has different training priorities and data freshness than other AI models. Here's why Claude may not mention your brand and how to fix it.
📅 27 Feb 2026
⏱ 6 min read
GEO Strategy
Building Brand Authority for AI Assistants: The Complete Playbook
AI models trust brands that other trusted sources trust. Here's the complete playbook for building the third-party authority that drives AI citation.
📅 20 Feb 2026
⏱ 9 min read
Technical GEO
How to Optimise Your About Page for LLM Citation
Your About page is the single most important page for AI visibility. Here's exactly how to structure it so LLMs correctly understand and cite your brand.
📅 13 Feb 2026
⏱ 6 min read
Industry Analysis
AI Search vs Google Search: What's Actually Changing for Brands
AI search and traditional Google search are increasingly competing for the same queries. Here's what the data shows and what brands need to do differently.
📅 6 Feb 2026
⏱ 7 min read
GEO Strategy
Content Strategies That Drive AI Mentions in 2026
Not all content gets cited by AI. The formats that win AI mentions share specific characteristics. Here are the proven strategies for B2B and B2C brands.
📅 30 Jan 2026
⏱ 8 min read
AI Model Deep Dives
How Google Gemini Selects Sources: A Marketer's Guide
Google Gemini has a unique advantage: direct access to Google's Knowledge Graph. Here's how it selects sources for AI Overviews and chat responses.
📅 20 Jan 2026
⏱ 6 min read
GEO Strategy
E-E-A-T and GEO: How Google's Quality Framework Shapes AI Citations
Google's E-E-A-T framework applies directly to how AI models evaluate and cite your content. Here's what that means for your AI visibility strategy.
📅 8 Jan 2026
⏱ 7 min read
Competitive Intelligence
Why Your Competitors Are Winning in AI Search — And How to Catch Up
Your competitors are getting recommended by ChatGPT, Perplexity, and Gemini while you're not. Here's why — and the exact steps to close the gap.
📅 19 Dec 2025
⏱ 7 min read
Technical GEO
Structured Data for LLMs: Which Schema Markup Actually Works
Structured data helps AI models understand who you are and what you do. Learn which Schema.org types actually influence LLM citations and how to implement them.
📅 8 Dec 2025
⏱ 7 min read
AI Model Deep Dives
How to Get Your Brand Cited by Perplexity AI
Perplexity AI is one of the fastest-growing AI search engines. Here's how it selects sources and how to make your brand a go-to citation.
📅 22 Nov 2025
⏱ 6 min read
GEO Strategy
7 Factors That Determine Your Brand's AI Visibility Score
Your AI visibility score is shaped by seven key factors — from entity recognition to sentiment consistency. Learn what they are and how to improve each one.
📅 5 Nov 2025
⏱ 9 min read
How-To Guides
How to Check Your Brand's AI Visibility (Manual + Tool Methods)
Before you can improve your AI visibility, you need to measure it. A step-by-step guide to manually testing your brand's presence across all major AI assistants.
📅 20 Oct 2025
⏱ 6 min read
GEO Fundamentals
LLM SEO vs Traditional SEO: The Complete Comparison
Traditional SEO optimises for crawlers and rankings. LLM SEO optimises for AI citation and recommendation. Here's what changes and what stays the same.
📅 2 Oct 2025
⏱ 8 min read
AI Model Deep Dives
How ChatGPT Decides Which Brands to Recommend
Ever wondered why ChatGPT recommends your competitor instead of you? A deep dive into how OpenAI's model selects brands, sources, and recommendations.
📅 18 Sep 2025
⏱ 6 min read
GEO Fundamentals
What is GEO? A Plain-English Guide to Generative Engine Optimization
Generative Engine Optimization is the emerging discipline of making your brand more visible inside AI-generated answers. Learn what it is, why it matters, and how to start.
📅 1 Sep 2025
⏱ 7 min read