Most brands don't know they have an AI visibility problem until they've already lost ground to a competitor who does. We built Sight to change that.
"AI assistants now answer millions of brand-related questions every day. Sight exists to make sure the answers are accurate, fair, and in your favour."
The shift is already happening. Sight gives you the scoreboard.
Over 40% of discovery queries now go to AI assistants first โ yet most brands have zero visibility into what those AI tools say about them. If you're not measuring it, you can't manage it.
When ChatGPT gives an inaccurate description of your brand โ outdated pricing, wrong category, a competitor's positioning โ it delivers that same answer to millions of users. The damage compounds silently.
Early-moving brands are investing in Generative Engine Optimization strategies right now. They're shaping how AI talks about their category. Sight is the scoreboard that tells you where you stand.
Four principles that guide every decision we make.
We show you exactly how we measure AI visibility โ no black boxes, no proprietary mystery scores. Every metric has a clear definition, and we publish our methodology openly so you can trust what you're seeing.
We never store or train on your data. We never sell your data to third parties. The only people who benefit from your brand data are you. This isn't just a policy โ it's a design principle baked into how Sight works.
AI visibility is a complex, fast-moving topic. Sight's job is to make it understandable and actionable for everyone on your team โ not just data scientists. If an insight can't be explained in plain language, we haven't done our job.
We report what AI models actually say about your brand โ we never try to game, manipulate, or misrepresent the outputs. Our value comes from accuracy, not flattery. You need the real picture, even when it's uncomfortable.
Sight was founded in 2025 in Auckland, New Zealand, as AI-powered search began disrupting traditional brand discovery in ways that the industry was only starting to understand. Our founding team noticed something alarming: the tools that marketers relied on were built entirely for the old web โ keywords, backlinks, page rankings, click-through rates. None of them measured what AI assistants were saying.
We asked a simple question: if someone asks ChatGPT or Perplexity to recommend a brand in your category, what do they say? And how would you even know? The answer, for almost every brand we spoke to, was: they had no idea. No tool existed to answer that question at scale, in real time, across multiple AI models.
So we built Sight โ the first platform purpose-built for AI visibility. Not as an extension of SEO. Not as a bolt-on feature. As a dedicated, first-principles solution to the most important new measurement category in marketing. We're just getting started.
Enter your domain and get your AI visibility score in seconds โ no credit card needed.