Sight Press Kit.

Sight is the AI visibility platform that shows brands exactly how AI assistants like ChatGPT, Perplexity, and Google Gemini describe them — and how to improve it.

Sight is an AI visibility and Generative Engine Optimization (GEO) platform that helps brands understand how they're being represented inside AI assistants. By querying ChatGPT, Perplexity, Google Gemini, Claude, and Grok with real-world brand discovery prompts, Sight surfaces visibility scores, sentiment analysis, competitor comparisons, and actionable recommendations — giving marketing and brand teams their first real window into the AI search layer.

Sight is a New Zealand-born AI visibility and Generative Engine Optimization (GEO) platform founded in 2025. As AI assistants like ChatGPT, Perplexity, Google Gemini, and Anthropic Claude become the primary discovery channel for millions of consumers, Sight gives brands the data and tools they need to understand and improve how they're represented in AI-generated answers.

The platform works by sending structured, real-world brand queries to multiple AI models simultaneously, then analysing and scoring the responses across dimensions including mention rate, sentiment, accuracy, and competitive positioning. Results are visualised in a real-time dashboard that allows teams to track changes over time, compare against competitors, and generate detailed reports.

Sight operates on a privacy-first model: it never trains on customer data, never sells user information, and is entirely independent from the AI companies it monitors. Sight is not affiliated with OpenAI, Google, Anthropic, xAI, or any other AI platform it tracks. The company offers a free tier for individual domain scans, and Pro and Enterprise subscriptions for ongoing monitoring, team access, and API integration.